The follow-through problem

Here's the uncomfortable part: a perfect system fails under a person who won't act. The gym membership didn't lift the weights. The CRM didn't make the calls.

That's not a character flaw. It's what happens when everything rides on willpower — and willpower is the one part of you that has bad days. The people who keep going aren't stronger. They've just stopped depending on how they feel at 6 a.m.

There's a method for building that, and it's mine — it's called Gutsy Goals, I've run it on myself daily for years, and the book that teaches it comes out this fall. This page won't teach it; that's the book's job. What I'll tell you here is the promise: what you decide gets done, even on the days you'd rather not.